Hojicha lattes
Café hojicha lattes, including an iced one at The Coffee Bean & Tea Leaf, after searches for the drink were cited up 173%.
Identified on (2026-10-28)
signal 2/5
🍜 Category
Food & Drink
Food trends spread through taste-test videos and travel: a snack from one country or a new flavor combination goes viral, and grocery shelves follow months later. We only cover non-alcoholic food and drink.
Trends we’re watching
All trends →Signals are not guarantees. Meters summarize the public sources linked in each article. They are not a forecast.
Fishwife Tinned Fish Forever pack
Fishwife’s Tinned Fish Forever 4-pack on Amazon. The photo is the anchovy tin from that set.
Identified on (2026-10-28)
signal 2/5
What early signals look like here
These are the public sources we check first for food & drink. One signal alone is noise; several lining up over a few weeks is worth a write-up.
| Signal / source | What we look for |
|---|---|
| TikTok taste tests & recipes | “Trying the viral…” videos and recipe remixes repeating across many creators. |
| International snack imports | Products from Asian, Latin American or European grocery imports showing up at mainstream stores or snack-box services. |
| Google Trends flavor breakouts | Breakout searches for a flavor or dish (often paired with “recipe” or “where to buy”). |
| Reddit food communities | Snack-hunting and grocery subreddits posting finds, sightings and restock tips. |
| Limited-edition sell-outs | Seasonal or limited flavors selling out quickly at chains and grocery stores. |
| Amazon Grocery movers | Fast climbers in Grocery & Gourmet Food Movers & Shakers. |
Watch out: Always check allergen labels on imported snacks. No alcohol, energy-drink hype or diet-pill claims here.
The general method is explained in How we spot trends.
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