Affiliate disclosure
The short version: some links may earn us a small commission, at no extra cost to you. It never changes what we recommend.
Last updated: October 28, 2026
Affiliate links
Early Trends (“we”, “us”) is an independent website owned by Björn Sjeldrup. Some links on this site are, or may in future be, affiliate links. If you click one and make a purchase, we may receive a commission from the retailer. The price you pay is the same.
In line with the U.S. Federal Trade Commission’s guidance on endorsements (16 CFR Part 255), we disclose these relationships clearly and close to the links themselves, not just on this page.
Amazon Associates
As an Amazon Associate, we earn from qualifying purchases.
Brand and retailer programs
We may also join affiliate programs run by brands and retailers whose products we write about — for example, official stores such as Pop Mart — or by affiliate networks that represent them. Joining a program does not mean the brand reviews, approves or pays for our articles.
Advertising
The site may display ads served by third parties such as Google AdSense. Those providers may use cookies to show ads based on your visits to this and other sites. You can manage personalized advertising in your Google Ad Settings. Ads are labelled and kept separate from editorial content.
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Our editorial promise
- We choose what to cover based on the signals described in our method, not on commission rates.
- We don’t accept payment to cover a trend. If we ever publish sponsored content, it will be clearly labelled “Sponsored” at the top.
- If we received a product for free, we’ll say so in the post.
- We point to official or reputable retailers where possible, and we don’t encourage buying collectibles as investments or to resell.
Not advice
Trend write-ups are opinions and observations for entertainment and general information. They are not financial, investment or purchasing advice. Prices and availability change quickly; check the retailer before you buy.
Questions
If anything here is unclear, please get in touch via the About page.