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      <title>air up: when the sell-out would have lit</title>
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      <pubDate>Sat, 31 Oct 2026 00:00:00 GMT</pubDate>
      <dc:date>2026-10-31</dc:date>
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      <description>Retrospective. The first 80,000 air up starter sets sold out in about six to eight weeks after a mid-2019 launch. US TikTok write-ups and Hollywood investor names are 2022. We did not cover it live.</description>
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      <title>Labubu: anatomy of a collectible craze</title>
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      <description>Retrospective. Exciting Macaron was already scarce among art-toy buyers before Lisa’s April 2024 posts; restocks then sold out in minutes. We did not cover it live.</description>
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